The Cutting Room website is all about creating a warm and welcoming online space that reflects the salon’s inclusive and creative vibe. The design needed to be super easy to navigate, making sure mature clientele feel at home exploring everything the salon offers. While growing a successful business from passing trade, the owner of The Cutting Room wanted to grow their reach outside of their gym location and have clients find them via their website. I created a custom Squarespace site that would achieve her goals of marketing promotions, recruiting new team members and integrating her booking system.