The Wellness Tribe

Scope of Work: Branding, Web, COLLATERAL
Vibe: Earthy, Organic, good vibes
Industry: Wellness, Pilates, Yoga

With the goal to grow their business and attract more clients, Rachel and Emily from The Wellness Tribe knew they needed to invest in branding and a website design that felt truly cohesive and less like the DIY vibe they had. Relying on social media to manually sell they needed a platform that would automatically convert sales. Through creating a brand identity, we leaned into the positive, good vibes side of their brand story to radiate a positive, community spirit that would attract like-minded females. We took things a step further by customising a Squarespace site to set them up for long-term success as the brand grows.

Brand Goal

A modern, wholesome brand experience that embodies wellness and good vibes

Design Notes

I created sun-inspired illustrations, using an earthy colour palette to radiate an uplifting, positive vibe.

Wellness retreat branded caps in white
Wellness retreat custom merchandise tote bags and t shirts
KIND WORDS

“Jaq knew exactly what we wanted. She’s our vibe!

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Lunar Ballet